About BRANDed, LLC.
BRANDed, LLC., is a full-service brand management, public relations and marketing agency, providing marketing and brand management to athletes, celebrities, professionals, products, and opportunities.
About KLINT BRINEY
With more than a decade of experience behind him, Klint Briney has garnered prime employment opportunities within the sports and entertainment industries. Briney studied business, sports entertainment and public relations at Butler University after starting a web graphic art business in 1999, which later led to a contract with popular IZOD IndyCar Series and Indianapolis 500 driver, Sarah Fisher.
From there, he began serving exclusively as Fisher's manager until January 2010, when he founded BRANDed, LLC. While serving as Executive Brand Manager for Sarah Fisher Racing, Briney leveraged Fisher's popularity through media vehicles and opportunities to cultivate new prospects for the brand. Briney landed Fisher on programs such as Comedy Central's The Daily Show with Jon Stewart, NBC's The Today Show, CBS' The Price is Right, and entertainment program EXTRA, among others. He placed Fisher on the set of HBO's hit show Entourage and front and center at FOX's American Idol. The pages of Glamour, Fast Company, Sports Illustrated, and Consumers Digest put Fishers' story in the hands of consumers from every demographic. He secured endorsement deals with TAG Heuer, alongside Tiger Woods and Brad Pitt, while raising her profile as the most marketed athlete in Indianapolis, according to the Indianapolis Star, through an association with AAA Auto Insurance. He handled a multi-million dollar program with the largest discount retailer in the U.S., Dollar General Stores, who served as Fisher's primary sponsor.
Briney leveraged his creativity to develop added-value opportunities and drive awareness for clients and the arena's they competed in. In 2009, Briney championed Fisher a spot on The Daily Show and Late Night with Jimmy Fallon and while she couldn't do both in the same night, he orchestrated the front row for the 2009 Indy 500 to take her spot in a milk chugging contest with Fallon that became a YouTube sensation. He staged a national visit by then-presidential hopeful and now Sec. of State, Hillary Clinton, in May 2008 at the Indianapolis Motor Speedway, producing the largest media presence at the speedway in its storied 100-year history, according to INDYCAR PR. He produced a national promotion with Susan G. Komen for the Cure?, creating a six-week promotional blitz for Fisher and sponsor Dollar General, while bringing attention and support to National Breast Cancer Awareness Month.
Briney was at Fisher's side as she started Sarah Fisher Racing in 2008 and assisted with the marketing and branding of the motorsports world's first and only female-owned enterprise. He facilitated her team's Women's Business Enterprise (WBE) certification, grew her business by 100 percent as she entered her second year of business and assisted in facilitating a two-car effort by the third, with successful British driver Jay Howard. Briney assisted Fisher in landing North America's largest franchiser of tire retailers, Big O' Tires, in conjunction with sister companies Tire Kingdom, National Tire & Battery and Merchants, all marketed under the name Service Central. He quickly provided the quad of sponsors and rookie Howard in a four-week prime-time promotion with MTV Networks during The Real World Road Rules Challenge: The Ruins, in conjunction with American Family Insurance in a story-line promotion that ended with the network's newest awards show, The Woodie Awards, airing on MTV, mtvU and MTV2.
While working at MTV Networks, a division of media conglomerate Viacom, Briney assisted in handling celebrity talent from Monica to bands like Cobra Starship for the annual Video Music Awards (VMAs), a platform he still works with each year. Briney also served as a concert director, landing such acts as Michelle Branch, as well as one of The Fray's first national shows. While working at Just Marketing International, the world's largest motorsports-exclusive agency, he worked on accounts ranging from Crown Royal to Subway and with NASCAR drivers like Kurt Busch and Greg Biffle.
With the news that Fisher would retire at the balance of the 2010 autoracing season, Briney looked to expand his offerings to a variety of personalities through his new enterprise, BRANDed.
Briney is also a published author and an expert in brand marketing, having been featured and quoted in many media outlets including, CNN, MTV, Street and Smith's Sports Business Journal, the Indianapolis Business Journal, SpeedTV.com, ESPN.com, AOL.com, Bloomberg.com, CareerBuilder.com, Mashable.com, the New York Times, and the Washington Post, among others.
There are not many individuals like Klint Briney. His brainstorming capabilities are fascinating and his ability to maximize opportunities that catapults his clients is unmatched. I've been placing his stories for years, not for the reason of who his clients are, but for the fact that he made them newsworthy and relevant time and time again.
formerly of People Magazine
Klint approached the IndyCar Series requesting permission for Senator Clinton to visit with his client Sarah Fisher on opening day of practice for the Indy 500. He single-handily orchestrated one of the largest mainstream media events at Indianapolis Motor Speedway. But no one was surprised; Klint maximized an opportunity he identified and nearly every media outlet in the country rewarded him for it.
Director Media Relations, IZOD IndyCar Series
I've been covering professional auto racing racing for 43 years and I've never seen one guy do more to raise the profile of his client and her team than Klint Briney when he worked with Sarah Fisher. She got more publicity from him talking about her plans than most teams got that were actually running the full season. He always came up with fresh angles to present autoracing's first lady driver.
Klint was persistent with CBS in getting his client on The Price is Right, the longest running game show on television. He brought us an entire package wrapped around the Indy 500 along with a TAG Heuer watch, travel from AAA including airfare and hotel and a new car from Honda at little to no cost to CBS; how could we say no! Klint conceptualized the entire package and acted as a liaison with introducing us to his vendors to make the process effortless for all involved.
Senior Merchandising Placement Manager, CBS Television Network